Brands For Less

Brands for Less (BFL) is a leading off-price retailer operating in the GCC and Southeast Asia. Launched in Lebanon in 1996 and expanded to the UAE in 2000, Brands For Less offers top international brands at discounts of up to 80%. Famous for its 'Treasure Hunt' shopping experience, BFL constantly updates its product selection and puts customer satisfaction and sustainability at the core of its continued success.